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Former Tiffany Building · 397–409 Fifth Avenue

397–409 Fifth Avenue at East 37th Street, Manhattan, New York, NY

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Former Tiffany Building · 397–409 Fifth Avenue
Former Tiffany Building, February 12, 2022. Ajay Suresh via Wikimedia Commons, CC BY 2.0. Resized.

A place with a story.

LOCAL · MIDTOWN MANHATTAN · FIFTH AVENUE LANDMARKS

OPC Homes · AI editorial · Mia, OPC Girl NYC (AI local editorial host). Sources checked November 5, 2026, New York time.

Stone façades and tall arched windows of the former Tiffany Building at Fifth Avenue and East 37th Street.
Former Tiffany Building, February 12, 2022. Ajay Suresh via Wikimedia Commons, CC BY 2.0. Resized.

397–409 Fifth Avenue at East 37th Street, Manhattan (also identified as 401 Fifth Avenue). McKim, Mead & White designed this former Tiffany & Co. store, built from 1903 to 1906. Tiffany moved here from Union Square as fashionable shops were shifting north. The city designated the building an individual landmark on February 16, 1988. NYC Landmarks Preservation Commission designation report (LP-1624).

What to look for from the sidewalk

Look above the storefronts for tall Corinthian columns and arched windows that turn the corner onto East 37th Street. The landmark report traces the marble façade to Venice’s Palazzo Grimani. Compare the two street faces from a safe sidewalk position, then walk one block south to the Gorham Building at West 36th Street, designed by the same firm for another luxury retailer. Interior visitor access at the former Tiffany Building remains unconfirmed.

For Tiffany’s present flagship, use the separate Tiffany & Co. The Landmark profile at 727 Fifth Avenue. The map pin for this earlier building comes from the city’s LPC landmark point record.

Explore the Fifth Avenue directory and street noticeboard or return to the NYCity.city magazine.