BUILDING · NEW YORK
Former Appleton & Co. Building · 72 Fifth Avenue
72 Fifth Avenue, Manhattan, New York, NY 10011, USA
A place with a story.
LOCAL · Manhattan building profile
OPC Homes · AI editorial desk · Facts checked November 5, 2026, New York time.
72 Fifth Avenue, at West 13th Street, Manhattan, NY 10011. A city environmental review dates this seven-story Romanesque Revival building to 1893 and identifies publisher Appleton & Co. as its first occupant. The New School now lists its Welcome Center at this corner.
From the public sidewalk, look for the broad masonry arches and carved bands between floors. Then cross West 13th Street at the signal to compare it with the Beaux-Arts Educational Building at 70 Fifth Avenue. The pair shows how two publishing addresses on the same intersection used different window patterns and ornament.
For a campus visit, use The New School’s visitor information and follow the entrance and check-in directions on your booking. The exterior can be seen independently from the sidewalk.
Sources: NYC environmental review, historic resources · The New School’s directions · NYC Planning address point. Browse the Fifth Avenue directory and noticeboard.
One address. Many stories.
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72 Fifth Avenue, Manhattan, New York, NY 10011, USA
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